KEY FEATURES
Breathe Cleaner, Live Brighter:
The Smart Coating That Purifies Air, Fights Grime, and Cuts Costs
1. UV‑PCO Photocatalysis
PURETi uses water‑based, titanium‑dioxide‑derived coatings that activate under UVA or natural sunlight (UV‑PCO), producing reactive oxidizing agents (super‑oxides, hydroxyl radicals). These break down pollutants at the molecular level, turning VOCs, NOₓ, odours, grime, and even bacteria/viruses into harmless substances like water, minerals, and nitrates
2. Air‑Purifying & Pollution Reduction
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Outdoor use: Facades, rooftops, roads, banners, and transit ads treated with PURETi can reduce NOₓ and PM2.5 emission by up to ~70 %—on par with planting trees
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Indoor use: Coated interior surfaces reduce volatile organic compounds by ~50 % or more and continuously scrub VOCs and odours without masking
3. Self cleaning & Maintenance Savings
The treated surfaces become super‑hydrophilic—water sheets off, preventing streaks and dirt buildup. This means roofs, windows, facades, and ads stay cleaner much longer with less manual cleaning, water, chemicals, and labor
4. Odour & Microbial Control
PURETi doesn't mask smells—it fully oxidizes odour molecules from smoke, pets, food, and mold. It also exhibits antibacterial and antiviral action, killing >99.99 % of bacteria for extended periods
5. Long‑Lasting & Versatile Applications
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Coating longevity spans months to years—e.g. Clean & Fresh works for ~3 months per application indoors, while Coat 4.0 outdoor coatings can last 2 years on heavy traffic surfaces, up to 10 years on facades
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Works on diverse surfaces—glass, metal, concrete, ceramic, painted walls, plastic, roofing, vehicle interiors, outdoor vinyl ads, textiles, etc.
6. Sustainability & Cost Effectiveness
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Reduces cleaning costs, water usage, energy (via self-cleaning and cooler roofs), and chemical consumption
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Helps earn LEED credits for innovation and energy efficiency
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High ROI: coating costs are significantly lower than recurring cleaning or air-filtration solutions—even municipal-scale applications can yield large savings.
7. Safe & Non Toxic
Made with non-toxic, naturally occurring titanium dioxide—commonly found in sunscreens and toothpaste. It’s child and pet safe, free of chemicals like bleach or VOCs
✅ Official Safety & Regulatory Credentials
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National Sanitation Foundation (NSF)
All PURETi products are registered as safe for surface contact, ensuring they meet rigorous public health standards -
National Institute for Occupational Safety and Health (NIOSH)
NIOSH evaluated PURETi’s application methods and determined exposure levels are well below any threshold of concern, deeming them safe in occupational settings -
U.S. Food & Drug Administration (FDA)
Titanium dioxide (TiO₂), the active ingredient in PURETi, is classified as GRAS (Generally Recognized as Safe), confirming its safe use in food, cosmetics, and coatings -
European Science Commission & EU Regulations
The European Science Commission has ruled TiO₂ safe in all forms—including nano. EU regulations classify only powdered TiO₂ (aerosol) as a respiratory hazard, excluding water-based mixtures like PURETi, which only require minimal “do not breathe spray” warnings if TiO₂ exceeds 1 %
🏅 Additional Recognition & Testing
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NASA Dual Use Technology Partner
PURETi is recognized as a dual-use technology partner with NASA, highlighting its innovation and safety standards -
California Aquatic Toxicity Test
PURETi formulations have passed aquatic toxicity assessments, indicating they are not harmful to waterways or aquatic life -
Independent University Studies
Multiple independent labs—including Stony Brook, Queens IPS, LSU, University of Ferrara, and others—have tested PURETi’s safety, abrasion durability, and non-toxicity
In short, PURETi has been thoroughly vetted—by regulatory bodies, scientific institutions, and independent laboratories—ensuring its safety during production, application, and everyday use.
Light energy strikes a PURETi ™ treated surface, activates the photocatalytic Titanium Dioxide (TiO2) particles.
PURETi ™ uses this energy to briefly transform humidity in the air into powerful oxidizing agents that destroy harmful VOCs and pollutants in the air, then return to being water vapor.
The process repeats itself millions of times per second, destroying pollutants.
PURETi™ is also super-hydrophilic, makes glass super-slippery
Rain runs off taking organic and non-organic dirt particles with it
Inorganic dust (ie sand) will still be attracted to PURETi™ cleaned windows, but without the “sticky” organic grime to stick to, inorganic dust will fall off.
